1. Think about your audience.
As it affects the other decisions you’ll make in the following steps, this is possibly the most crucial step in the logo design process.
Whether you run a lifestyle, fashion, travel, or finance blog, your chosen logo must appeal to your target market to succeed.
Think about your subject, and then consider your subject’s ideal reader. Which demographic will your blog draw in? Whom do you want to speak with? Try outputting some identifying information about your intended audience, such as their presumed demographics and interests.
Why does this matter? Like blogging about healthy living, a logo with a minimalist design and black as the primary color is unlikely to appeal to your target audience. Therefore, a logo with bold letters and numerous bright colors wouldn’t be acceptable for a blog about depression.
Before continuing to Step 2, ensure you clearly understand the audience you want for your site.
2. Choose a color palette.
Your logo’s colors should complement or match the color scheme of your website or blog.
You’re good to go if you haven’t yet decided on a theme for your website. You can base it on your logo! But at this time, most bloggers already have a functioning website that frequently includes a template (or theme if you’re using WordPress).
Understanding that your audience will feel a certain way, depending on the colours you use, is crucial. Each hue has a unique “personality,” which causes people to feel or think about certain things unintentionally. Red, for instance, suggests passion and vigor, while blue conjures assurance, strength, and dependability. Before choosing the color for your logo, familiarise yourself with color psychology.
Your logo’s colors should complement or match the color scheme of your website or blog.
You’re good to go if you haven’t yet decided on a theme for your website. You can base it on your logo! But at this time, most bloggers already have a functioning website that frequently includes a template (or theme if you’re using WordPress).
Understanding that your audience will feel a certain way, depending on the colors you use, is crucial. Each hue has a unique “personality,” which causes people to feel or think about certain things unintentionally. Red, for instance, suggests passion and vigor, while blue conjures assurance, strength, and dependability. Before choosing the color for your logo, familiarise yourself with color psychology.
3. Choose the right font.
This is the final step in creating your logo if you’ve chosen a wordmark for your blog. Choose a typeface that best captures the essence of your blog and brand because it will be the main visual feature that your visitors will notice. Although four primary font kinds are used in logos, blog logos frequently favor script fonts and unique fonts to lend an added layer of originality to the design.
However, like with colors, your blog readership should be represented by the font(s) you pick. Again, it depends on the subject matter of your blog. For instance, a blog about accountancy or taxes wouldn’t be a good fit for huge, quirky display typefaces. However, using humorous, upbeat font would probably be the best course of action if you manage a travel site.
Be careful to take clarity into account as well. Some typefaces, particularly the more “artistic” ones commonly used in blog logos, might be challenging to read, defeating the goal of a blog logo.
4. Make a few versions.
By this time, you ought to have chosen each component of your theme, including any applicable icons. It’s time to test many versions of your logo and select the one that appears the best on your website.
To ensure that each component blends well with the others, you might wish to experiment with different tints of the same color scheme or fonts from the same font family.
Additionally, experiment with a couple of other layouts and adjust the placement of each element. What do you think of your icon over there? Create four or five different logos and decide which one best captures the essence of your blog.
5. Choose a logo design tool
If you decide to create your logo, you can do so with the help of design software like Photoshop, online logo generators (see our list of the top logo generators here), or mobile apps for logo creation. You can contact Logo Design Valley if you’re looking for online professional logo design services, a reputable New York company offering logo design services.
