Being original and imaginative in your online marketing strategies pays off. Offering visitors an explanation video is one approach to stand out and increase brand awareness. Whiteboard and animation pique viewers’ interest in the work.
No matter what kind of business you run. Explainer videos with whiteboard animation are a great method to attract people’s attention. It’s a strategy for appealing to people’s emotions and reason at the same time. Although realistic, the artwork is nevertheless obviously the result of creative thinking.
The fact that these videos educate the audience about the brand is their most effective feature. All you really need is to collaborate with a professional animation agency like Yum Yum, DemoDuck, Glowza Digital, etc.
Explainer videos can become a part of sign-ups and purchases in a variety of ways. The screenplay for the video ought to emphasize an educational viewpoint. Nowadays, many individuals prefer watching videos over reading books for their educational needs. Because watching allows for better information retention and gives you the opportunity to pause and fetch a drink from the kitchen.
Causes of the Growing Demand
- Drawings made by hand appear accurate and convincing.
- It’s interesting to watch animated chalkboard erasing and writing.
- Such videos can simply be modified or edited
- Low cost and simplicity of use
- They are a succinct and direct approach to content marketing
A Proven Method
According to studies, 90% of explainer video viewers who find the videos fascinating will recommend them to friends. Whiteboard videos with excellent precision can have a favorable effect on the brain and improve cognitive capacities. Learning is more memorable because of the whiteboard animation format.
According to Glowza Digital,
“The best thing about these kinds of educational or instructional videos is that they make excellent teaching resources. One that can be sent to friends and coworkers.”
Generally, the main goal of explainer videos is to clearly and concisely explain how things operate. They help train workers rapidly, which is great for startups and staffing firms. It’s a successful approach to introduce a new product or service and inform the public about it. All in all, the format has the ability to be very reactive, motivating, and inspirational.
Reasons To Use Whiteboard Animation For Your Business
To support the entire idea, here are a few strong reasons why you need to use whiteboard animation to improve your website and skyrocket your business.
Google has modified its algorithm to take video activity into account. Basically, this could increase the appearance of educational videos that keep viewers’ attention longer. Comparing explainer films to ordinary videos, the likelihood that they will be watched through to the end is nearly 50% higher. You will have a higher chance of persuading Google or building your brand’s authority with the online community the longer people view your videos.
Make The Difficult Understandable And The Boring Fascinating
Whiteboard animation’s basis is in the narrative, and one of this medium’s most potent advantages is its capacity to make difficult concepts understandable and dry subjects amusing.
By using techniques like visual metaphors to transform the subject into something more relatable, visual storytelling in business can make abstract ideas and complex messages more understandable. Similar to this, visual storytelling approaches can repackage important but undoubtedly uninteresting subjects into images and narratives that are memorable and enjoyable.
Adapt Your Whiteboard Animation To The Topic At Hand
The connecting and presentation benefits of whiteboard animation are not limited to business perception. Every message and topic deserves to be conveyed in all of its complexity and nuance, yet depending on the topic, this may be easier said than done.
By collaborating with a creative team, you may develop the ideal visual metaphors and illustrations to engage your audience and communicate your subject or message in all the necessary detail. Whiteboard animations are an excellent way to address both the abstract and the more tangible, whether it’s a challenging scientific procedure, a new piece of policy, or a company update.
Paint A Bigger Picture
Whiteboard animation has a property that gives it an edge over many other types of storytelling, similar to how matcha stands out above the other green teas (although we love sencha too). This trait is the connecting of ideas and the stacking of information. This is significant because it creates fresh opportunities for your narrative and explanation.
Whether it’s a complex theory or a point with numerous references, connecting concepts together enables you to provide an audience with the context necessary to properly understand a point. As a result of its capacity to present the larger picture, whiteboard animation is excellent for illuminating systems, intricate concepts, and data by providing a close-up before demonstrating how it links to the rest of your message.
The Function Of Video In The Purchasing Process
Our topic examines how individuals are using video differently nowadays. We briefly discussed how our connection with video has evolved. And how it now teaches us more than simply how to produce planters.
Video plays a significant part in many of our purchasing decisions. More than 50% of respondents to a study by Google and Ipos who polled 24,000 people indicated that videos had aided them in choosing which brand or item to purchase. While 55% of those same respondents actually used videos in-store while making purchasing decisions.