7 Things to Know About Google Helpful Content Update
Google releases updates on a regular basis. Each update is intended to improve Google’s search algorithm, allowing users to find content more quickly. However, every now and then, Google releases an update specifically designed to undo the effects of SEO. The latest update is known as the Helpful Content Update. It is intended to encourage website owners to shift away from search-focused content and toward user-focused content.
For years, copywriters obsessed with driving traffic to their websites by writing content to rank high in search engines rather than providing helpful or informative content to visitors. This has resulted in a flood of low-quality, duplicate blogs, and articles. We suggest you hire a Melbourne web design company for your website content requirement. Because Google is now on a mission to rid the Internet and its search results of copied content. The purpose is to improve the relevance of its Search Engine Results Pages.
What Is Helpful Content?
Helpful content, also known as “people-first” content by Google, is anything designed to meet the expectations of visitors. It contrasts with “search-first” content, which is written solely for search engine rankings
Google considers content to be “helpful” if it meets the following requirements:
- It pertains to your website or business.
- It corresponds to your target audience’s interests and expectations.
- It demonstrates firsthand experience or extensive knowledge of a specific subject.
Similarly, Google will penalize your content if it:
- Designed primarily for search engines
- Fully automated
- Irrelevant to your audience or niche
- Because a topic is popular, I wrote about it.
7 Things You Should Know About Google Helpful Content Update
Here are seven things you should know to ensure you’re creating people-first content based on Google’s recommendations.
Don’t Go Too Far From Main Topic
Google may be trying to tell people to stick to their area of expertise with this advice. Creating content for search engines can sometimes entail publishing articles that are not in your niche.
Assume you have an automobile-related website and see an opportunity to capitalize on a high-volume skin care keyword. While the article may be useful, an existing audience who visits the site looking for automobiles is unlikely to find it useful.
Google also suggests that you ask yourself the following related questions:
- Is the content created primarily for search engines, rather than for humans?
- Are you writing about things just because they appear to be trending, rather than because you would write about them otherwise for your existing audience?
- Did you decide to enter a niche topic area without any real expertise, but instead primarily to gain search traffic?
Demonstrate First-Hand Experience
Is your content clear in demonstrating first-hand expertise and depth of knowledge (for example, expertise gained from using a product or service or visiting a location)? Google advises people not to write about something they haven’t personally experienced.
Writing about products and services you haven’t used firsthand can be part of creating content for search engines first. These articles are frequently accompanied by affiliate links, which earn the author a commission. Because the author has no experience with the subject matter, the content isn’t as useful as it could be.
If you have firsthand knowledge of the product, service, or location you’re writing about, make it clear with original photos or insights. Google also suggests that you consider the following related question: Are you primarily summarising what others have said while adding little value?
Don’t Merge Multiple Topics
Does your business website have a proper objective? Google is implying that websites should have a niche with this line. A website cannot be everything to everyone. This is not only confusing for visitors, but it is also confusing for search engines trying to understand the site.
Create your website around a single topic. You can always create multiple websites if you want to create content on various topics. Google also suggests that you consider the following related question: Are you creating a lot of content on various topics in the hopes that some of it will rank well in search results?
Ensure That Searchers’ Questions are Properly Answered
Will someone leave your content feeling they’ve learned enough about a topic to help them achieve their goal? According to Google, content is useful when it teaches people something or assists them in completing a task. Moreover, Creating content for search engines can frequently entail writing a lot without saying anything useful.
When creating content for people, you should assist them in answering a question or resolving a problem that brought them to your website in the first place. However, Google also suggests you consider the following related questions: Is your content leaving readers with the impression that they need to go back and look for more information from other sources?
Do Not Answer Unconfirmed Questions
Is your content promising to answer a question that has no answer, such as implying a release date for a product, movie, or TV show that hasn’t been confirmed? Google is warning websites to avoid making false claims with this advice. However, If you’re writing about something rumored or inconclusive, make it clear to the reader.
This is good advice for establishing and maintaining trust with your readers, in addition to complying with the helpful content update.
Don’t Overlook The Reader’s Overall Experience
Will someone who reads your content feel satisfied with their experience? Google’s advice reminds people to consider the overall experience of reading a piece of content. Moreover, It is possible to meet all of the above criteria while still failing to deliver a satisfying experience.
Consider reading a product review with first-hand knowledge that does not include photos or videos. However, textual content may be appreciated by searchers, and a visual demonstration of the product would round out the experience. Don’t leave searchers wanting more; instead, satisfy their wants and needs.
Keep In Mind Google’s Guidelines When Making Other Major Updates
Are you following Google’s guidelines for core updates and product reviews?
Google reminds you that the guidance for core updates and the product review update also applies to the helpful content update.
If you’re already following Google’s recommendations for core updates and product review pages, chances are you’ll benefit from the useful content update.
Google defines useful content as content created with the target audience in mind.
- Contents that provide unique insights
- Is trustworthy and credible.
- Most importantly, it meets the needs of the searcher.
In other words, the content should be of such high quality that the user feels satisfied after reading it that all of their questions have been adequately answered.
Google has only recently begun rolling out this algorithm, and it will take another two weeks to complete the rollout. So, for the time being, it is best to wait and see which niches are most impacted by this algorithm, but this algorithm will not be the last content-related update. Google’s goal is to provide users with the best results that are relevant to their search. With these new algorithm updates, they will continue to remind us to produce quality content that aims to satisfy users’ queries.